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WIC News and Resources

 

New Social Media Toolkit: You Can Count on WIC — Eligibility After Age 1

In general, WIC participation rates drop significantly after an infant's first birthday. Our latest social media campaign raises awareness among parents and primary caregivers of WIC eligibility for their children up to age five. Toolkit messaging highlights how WIC supports health, growth, and learning for busy toddlers and preschoolers, and also highlights the range of healthy foods available to kids. 

Explore our new You Can Count on WIC toolkit to find social media content you can immediately put to use, including sample language and a large assortment of high-resolution graphics like the images below. Spanish content will be added soon.

 
 
 
 

Spanish Outreach Flyers Now Available

The WIC Help New York Resource Center is a one-stop shop for WIC outreach materials. Our latest resources include a WIC Fact Sheet and series of flyers in Spanish (scroll to the Ready, Set, Grow section of the page) focused on WIC’s health and nutrition benefits for families who are pregnant, breastfeeding, or raising children under age five. Visit to find these and other tools to spread the word and connect families to WIC, including resources to promote Wanda, WIC’s 24/7 virtual assistant.

 

WIC Action Corner: Comment on the New WIC Food Package

The U.S. Department of Agriculture (USDA) recently announced proposed revisions to the WIC food package, building on their commitment in the White House National Strategy on Hunger, Nutrition, and Health to modernize WIC. Last updated in 2009, the new food package increases the value of WIC’s fruit and vegetable benefit, allows additional flexibility in food package sizes, adds seafood options, increases other food options to accommodate personal and cultural preferences, and better aligns with science-based dietary guidelines.

The proposed food package will go a long way to reduce hunger, improve health outcomes for WIC families, and encourage more eligible New Yorkers to participate in WIC. We encourage WIC participants, leaders in health, anti-hunger advocates, and all child nutrition partners and friends to use this platform to submit comments to make permanent these positive changes that increase access to healthy, culturally appropriate food through WIC. Remember: Commenting to USDA is NOT a lobbying activity. The deadline to comment is February 21, 2023.

Please use National WIC Association’s social media resources to spread the word and encourage others to submit comments. USDA also released a media toolkit that includes more information about the proposed updates and sample social media content, flyers, factsheets and other tools you can use to promote these improvements to WIC’s vital health and nutrition support.

 

Hunger Solutions New York
14 Computer Drive East | Albany, New York 12205
518-436-8757 | info@hungersolutionsny.org

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