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WIC News and Resources

 

New Social Media Toolkit: WIC Peer Counseling

WIC promotes breastfeeding and supports families on their infant feeding journey through educational resources, breastfeeding experts, and peer support. WIC Peer Counselors are specially trained to provide one-on-one breastfeeding support to families, often drawing from their own experience. Our latest social media toolkit is designed to help WIC agencies and partners promote WIC’s peer counseling services, highlighting the benefits of caring and knowledgeable peer-to-peer support in helping families meet their breastfeeding goals.

Get the toolkit in English by clicking here: WIC Peer Counseling: Breastfeeding Support When You Need It. Coming soon in Spanish.

Peer Counseling 1 Peer Counseling 2 Peer Counseling 3
 

New WIC Videos: Meet Marcus and Anita

Our new WIC animated characters, Anita and Marcus, have made their debut on YouTube! Anita, a grandmother who receives WIC for her grandchildren, shares how WIC makes it easy to buy nutritious food for her family. Marcus, a dad whose children participate in WIC, describes how WIC has helped him give his kids a healthy start—after he tells a corny dad joke!

Visit the WIC Resource Center to find 15 and 30-second Anita and Marcus videos in English and Spanish for your website, social media, and other communications.

Anita Video Marcus Video
 

New Toolkit Resources

Hunger Solutions New York has added new resources to the WIC Resource Center, including a new flyer and sample written content to each of the following outreach toolkits:

Visit the WIC Resource Center today to get new flyers, articles, and other materials to promote WIC to families in your community.

Early Pregnancy Flyer WIC Modernizations Flyer
 

Free Wanda Push Cards & WIC Factsheets

WIC agencies and partners can connect families in their community to WIC using our Wanda push cards and WIC factsheets. Complete this order form to request free, professionally printed bulk orders of these resources in English and Spanish. Please allow 2-3 weeks for bulk orders to be printed and shipped.

 

Research Round-Up

United States Department of Agriculture (USDA) Report Shows Increased Food Insecurity in 2023

USDA recently released a report showing that household food insecurity rose in 2023 for the second consecutive year. Their analysis finds that nationwide, 13.5 percent of households reported food insecurity at some time in 2023—the highest percentage in nearly a decade—with 17.9 percent (2.58 million) of households with children under age six unable at some time to provide adequate, nutritious food for their children. Rates of food insecurity increased sharply in 2022 following the expiration of pandemic-era expansions of the Child Tax Credit and SNAP benefits.

2022 USDA WIC Eligibility and Participation Report Highlights Increased Coverage Rates and Demographic Breakdowns

In August, the USDA released its 2022 WIC eligibility and participation report, providing national and state-level estimates of monthly eligible individuals and participation rates. The report, which includes data breakdowns by FNS region, state, race, and urbanicity, newly features coverage rates for American Indian/Alaska Native populations.

In 2022, 11.79 million people were WIC-eligible monthly, with the program serving 6.3 million, 53.5 percent of those eligible, up from 51.2 percent in 2021. This represents a significant statistical increase. Participation rates were highest among infants and postpartum women, and lowest for pregnant women and children. Hispanic participants showed the highest coverage rates (63 percent), while non-Hispanic White participants had the lowest (45.9 percent). In 2022, 25 percent of all (25.2 million) pregnant, postpartum, infants and children in the nation received WIC benefits.

In New York, the coverage rate was 58.5 percent (395,000 of 675,000 eligible participating). This was 27.6 percent (1.4 million) of all pregnant, postpartum, infants, and children in New York State.

Participation rates were highest among infants and post-partum women and lowest for three and four-year-old children and pregnant women. Hispanic participants showed the highest coverage rates (64.1 percent), while non-Hispanic White participants had the lowest (49.7 percent).

 

Hunger Solutions New York
14 Computer Drive East | Albany, New York 12205
518-436-8757 | info@hungersolutionsny.org

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