World Breastfeeding Week is a global campaign to raise awareness and inspire action to support breastfeeding. It launched in 1992 and is celebrated August 1-7 every year. This year’s theme is Closing the Gap: Breastfeeding Support for All and will focus on the need to ensure everyone has meaningful access to breastfeeding support and opportunities. World Breastfeeding Week also kicks off National Breastfeeding Month, which includes a series of breastfeeding education and awareness campaigns from August 1 through September 9, 2024. The 2024 National Breastfeeding Month theme, Nourish, Sustain, Thrive, celebrates breastfeeding parents, honors the incredible contributions of all who work to protect, promote, and support lactation, and highlights actions we can take to make breastfeeding easier for families. Read more on our World Breastfeeding Week and National Breastfeeding Month blog post. |
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Help Promote WIC's Breastfeeding Education and Support WIC is committed to supporting a parent’s infant feeding goals. As part of its mission to safeguard the health of families, WIC promotes breastfeeding and supports families along the way. WIC offers access to educational resources, lactation specialists, peer counselors, free breast pumps, and other supplies based on needs. Breastfeeding participants also receive a larger and more varied food package. The most recent WIC Breastfeeding Data Local Agency Report underscores the impact of WIC’s commitment to breastfeeding. The report shows the percentage of breastfed infants enrolled in WIC has increased every year since 2013, reflecting the quality of support and services that WIC state and local agencies provide. In New York State, 51 percent of WIC’s infants were fully or partially breastfed in 2022, compared to the national average of 37 percent! Please join us in celebrating World Breastfeeding Week and National Breastfeeding Month. Visit Hunger Solutions New York’s WIC Resource Center for videos, social media content, and other outreach resources that you can use to promote WIC’s breastfeeding support. WIC local agencies in New York are also celebrating with outreach events, ranging from community health fairs to trivia nights, that will be free and open to the public throughout the month. |
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